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Facebook rushes ad update after disturbing ‘Jew haters’ report

Facebook is overhauling its advertising policies shortly after ProPublica revealed how its algorithms could be used to serve ads to “Jew haters.”

The social giant cited the ProPublica report on Thursday in a blog post that stated it would remove certain self-reporting targeting fields until it found a better way to deal with the issue. Facebook is also enabling advertisers to report any fields they think breach Facebook’s policies.

“Our community standards strictly prohibit attacking people based on their protected characteristics, including religion, and we prohibit advertisers from discriminating against people based on religion and other attributes,” Facebook wrote in its post.

In Thursday’s report, ProPublica said advertisers could make pitches to 2,300 people who were interested in topics like “Jew hater,” “How to burn jews,” or “History of ‘why jews ruin the world.’” The publication tested the ad service, adding enough anti-Semitic categories until Facebook allowed it to post an ad. Facebook even sent a report with statistics on the number of users reached a few days later.

The company claims the categories were placed in the education category by a small group of people, “Given that the number of people in these segments was incredibly low, an extremely small number of people were targeted in these campaigns.”

Facebook says it immediately removed the categories. ProPublica confirmed most of the anti-Semitic categories it tested have been removed.

The controversy will now move on to Google, which BuzzFeed News revealed on Friday allows advertisers to target racist keywords, including “Jewish parasite” and “Black people ruin everything.”

The post Facebook rushes ad update after disturbing ‘Jew haters’ report appeared first on The Daily Dot.

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Author: Phillip Tracy

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