Hundreds of women are working together to stop sexual harassment in the advertising industry.

Over 200 girls introduced the launch of Time’s Up Promoting on Monday, an offshoot of the anti-sexual harassment initiative and protection fund Time’s Up, that goals to stamp out abuse within the promoting trade.

Starting in late January, girls in senior management positions within the promoting trade participated in a handful of meetups, telephone calls, and emails about tackling gender discrimination within the office. The group rapidly ballooned from 14 girls to 200, asking one another robust questions on promoting’s energy dynamics, the place the trade is headed, and methods to fight sexual harassment and discrimination within the area.

These pow-wows culminated in an official letter, calling for the promoting trade to finish “previous energy dynamics” that allow sexual harassment and deal with the “lack of variety” that holds girls again from rising of their careers.

“As girls in senior management positions in promoting, we’ve agreed that we’ve got the facility to vary this enterprise we love till it seems to be extra just like the trade we need to lead,” Time’s Up Promoting defined in its introduction letter. “Sexual harassment isn’t OK. By no means. No exceptions. No quantity of expertise, missed cues, or being nice within the room unchecks the No Sexual Harassment field.”

Time’s Up Promoting’s mission assertion vows to “drive new insurance policies, practices, selections, and tangible actions that end in extra balanced, numerous, and accountable management” throughout the trade. The group additionally plans to look at why prior anti-discrimination practices and insurance policies failed, create mentors within the trade to assist foster variety within the trade, and embrace “progressive company coaching and training” that turns discussions on sexual harassment into an open dialogue.

This all begins with neighborhood gatherings on Might 14 throughout a number of main promoting hubs all through North America, from New York to Chicago to Toronto, in addition to an internet discussion board so girls around the globe can converse out.

Time’s Up Promoting isn’t only a first for the promoting trade; it’s additionally the primary Time’s Up partnership geared towards ending sexual harassment in a particular trade. Right here’s hoping it sparks future initiatives in different fields like media, drugs, and academia, which face their very own ongoing struggles with sexual abuse.

H/T the Reduce

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