In BlocBoy JB‘s new video for “Prod By Bloc,” the exuberant Memphis rapper not solely does his signature, energetic dances, he additionally proves to be a greater than serviceable producer, crafting a banger from family bric-a-brac like metallic colanders and picket spoons. He takes it again to the old-fashioned days — by way of childhood, not a selected period of hip-hop — to deliver again that ageless enjoyment of banging on pots and pans and loving the sounds that come out.
The Yoo Ali-shot video is so simple as the music’s idea; BlocBoy and associates hand around in the kitchen banging on the cooking gear and shaking cereal packing containers whereas he rocks and bounces via his upbeat dances. The spare, percussive beat leaves loads of room for his boastful raps to chop via and whereas he gained’t win any lyricist of the 12 months awards, the raps are fairly totally entertaining and simply intelligent sufficient to warrant a number of playbacks — as he places it: “Carry that sh*t again, no turntables.”
It’s good to see that the Memphis rapper has but to decelerate or relax on his laurels. He’s capitalizing whereas “Look Alive” continues to be booming on the charts, working with a who’s-who of rap royalty as his title continues to ring off each within the streets and on the blogs, making him a warmer commodity by the day. There’s nonetheless no phrase if any of the labels have made a breakthrough in locking down the child’s contract however one factor is for positive: The worth is most positively going up.
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