Foot Locker

Philadelphia rapper LGP Qua got here out of nowhere to chew down on the rap sport like a shark late final yr with a collection of viral Instagram freestyles that despatched the rap blogosphere right into a frenzy together with his impassioned supply and earnest message. He grew to become an in a single day sensation, nearly immediately rubbing elbows with legends like Nas, receiving accolades from the notoriously arduous to please Pete Rock, and collaborating with Will.I.Am on “Insomniac (Woke).”

It’s solely proper, then, that Foot Locker, wanting an up-and-coming artist companion to assist debut its “Earlier than And After the Chunk” marketing campaign with the Nike Air Max, sought him out to not solely publicly endorse the shoe however create an unique tune and music video centered on the theme of indomitable grit and hustle known as “Hungry.” Test it out under.

Whereas the lyrics to the tune element his fast come-up from the hardscrabble streets of Philly, the kicks themselves, a Foot Locker unique colorway of the long-lasting Nike Air Max Plus silhouette mirror that very same limitless starvation, taking inspiration from the searching conduct of sharks, at all times transferring and without end hungry for extra. Celebrating the launch of the gathering, Foot Locker curated a collection of occasions selling each the Earlier than and After The Chunk marketing campaign and LGP Qua’s vicious new music video, together with an unique “Earlier than And After The Chunk” Gallery tonight April 18 from 12 PM to five PM EST in Soho, New York Metropolis, that includes art work from 20 up-and-coming artists throughout North America hand-picked by notable artwork figures together with 13th Witness, MADSTEEZ, and Baron Von Fancy.

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LGP Qua — brief for “Let’s Get Paid,” together with a contraction of the younger rapper’s first title, Quadere — will even carry out at an invite-only present tonight as nicely. A fast perusal of his Instagram and the love he’s been receiving from each youngsters his age and outdated heads alike makes it evident why he calls himself “The Voice Of The Youth” and greater than earns the title. The fast-rising, hard-rhyming younger rapper was gracious sufficient to offer me a couple of minutes to speak in regards to the Earlier than And After The Chunk marketing campaign, “Hungry,” and his first style of success and why it’s left him hungrier than ever.

What are you able to inform me about this Foot Locker collaboration?

We’re airing the video that I did for Foot Locker, it’s known as “Hungry.” After which we’re introducing the brand new sneaks Foot Locker bought popping out, Earlier than The Chunk and After The Chunk.

What’s the tune about?

It’s simply what the sneaker stands for. It’s like a shark, you hungry, you within the water, it’s simply telling the story of what you need and what you don’t bought and also you striving to get it. After the chew, it’s like after you bought it. The shark see the blood, bought it, however you continue to need extra. You wanna hold transferring ahead like a shark do.

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Is that the way you’re feeling proper now?

That’s precisely how I really feel! I bought an excessive amount of extra to do. I really feel like I bought a lot extra to realize and achieve and I ain’t stopping ’til I left my mark. I nonetheless put on the Befores proper now as a result of I really feel like I’m simply as hungry as I used to be. If something, I’m hungrier than earlier than as a result of I bought a style of it, now I would like extra.

It’s fascinating that you simply began out doing Instagram freestyles, they went viral, and now right here you might be doing music movies with Foot Locker. Did you anticipate to obtain this type of response?

Actually, I anticipated to get a response however how I bought it so quick? I didn’t anticipate it. I really feel blessed however nonetheless humble on the similar time. It’s like my movies have been simply me expressing myself and expressing how I felt about real-life conditions, individuals responded to it, they preferred it, they preferred that I used to be simply conserving it actual. Every thing was simply natural and everybody was exhibiting real love. I attempt to give again all of the love they been exhibiting me.

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So Will.I.Am reached out to you to work; what was that like, working with a legend?

Once I first met him, it was a loopy feeling to be subsequent to a legend. I met him by Nas when Nas had a celebration out in New York. Being within the studio with him… He’s 100 p.c, strictly about his work. He’s a genius when he in that sales space. He simply get in his zone and go. I attempted to study as a lot as I can from him. He dropped plenty of data on me: At all times keep true to your self, keep on with what you do. I bought plenty of respect for Will.I.Am.

So, you’re nonetheless not signed… Are the labels knocking?

The labels are undoubtedly popping out and taking curiosity in me. However you don’t wanna make a rash determination or rush something. I really feel as if if I hold working arduous, they’ll nonetheless be taken with me, so hopefully, they ain’t going nowhere. I’m gonna wait ’til the suitable transfer presents itself.

That’s sensible. What’s your aim for 2018? What would you prefer to have completed by the point that ball drops?

I need to be established, as in like, once they look again at 2018 and LGP Qua comes up within the dialog, I would like them to say, ‘He modified it. He left his mark. From that yr, he simply went.’ Like Muhammad Ali. When you return to considered one of his fights… ‘I keep in mind he was within the Rumble within the Jungle…’ When my story be instructed? “2018? Oh, he took that yr by storm.”

That’s an admirable aim, sir. Have you ever talked with Meek Mill in any respect?

I didn’t personally communicate to him, however by a few his associates, I been listening to he undoubtedly is aware of about me. His scenario is loopy. All that’s in the dead of night is gonna come to the sunshine. I’m undoubtedly wishing for Meek to stand up out that jail cell.

The town of Philly had an enormous comeup this yr. The Eagles gained the Tremendous Bowl and the 76ers‘ course of is lastly coming collectively. How does it really feel?

Man, Philly! Metropolis of Brotherly Love! It’s an unbelievable feeling. From the musicians in my metropolis to the comedians to the sports activities, I really feel like my metropolis is actual energetic and I adore it! Let’s go up in opposition to Miami within the playoffs and see what it’s hitting for. We coming for every little thing. We coming for that NBA Championship too. Let’s go, Philly!

The Foot Locker-exclusive “Earlier than The Chunk” and “After The Chunk” colorways can be out there in-store and on-line within the US and Canada on Wednesday, April 18 ($170 USD and $215 CAD). The “Earlier than the Chunk” is available in gray and white, whereas the “After the Chunk” swaps the gray for pink.

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