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Elusive North Carolina rapper J. Cole lately introduced his shocking return to the rap sport with the enigmatic, quickstrike launch of his upcoming album, Okay.O.D., dropping this Friday with out fanfare, promotion, or perhaps a lead single. The truth is, the one factor we all know in regards to the album to this point is its title, and now, due to a tweet from J. Cole’s account, what the duvet appears like and the names of the 2(!) options.

In fact, the options would possibly strike some as a relative shocking growth. In spite of everything, “platinum with no options” has change into a meme since Cole’s 2014 Forest Hills Drive completed stated feat after which he doubled down on the all-solo technique with 2016’s four Your Eyez Solely. There’s no info on simply who “Kill Edward” is, however the web conspiracy concept machine by no means rests, with some followers already surmising that it’s merely an alter-ego that Cole can use to vary up his lyrical method whereas nonetheless sustaining his “no options” ideology.

So far as the duvet goes, it’s a considerably extra whimsical departure from his ordinary, dour method (however not an excessive amount of of 1), that includes a hand painted illustration of J. Cole wearing a royal cape and crown and that includes kids indulging within the widespread medication of the day — lean, drugs, and coke — as they deteriorate into harrowing skulls representing the chilling penalties of overindulgence. The quilt even includes a disclaimer studying, “This album is under no circumstances meant to glorify dependancy.”

That could be the case, nevertheless it’s additionally rumored to be one in all J. Cole’s most sonically experimental albums but. His Youtube account posted a video of followers at his latest secret listening social gathering in New York reacting exuberantly. Nonetheless, it’s in all probability finest to take their response with a grain of salt; in any case, they are hardcore J. Cole followers. We gained’t have lengthy to attend to seek out out if Okay.O.D. lives as much as its absurdly accelerated hype — the album launched this Friday, April 21 by way of Dreamville Information.

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