It’s Netflix’s model of the “roll protected” meme: to get your motion pictures performed in a movie show, it is advisable purchase the theater.

The Los Angeles Occasions experiences that the streaming service, which is at present locked in a feud with the Cannes Movie Competition over day-to-date releases, has “explored the thought of shopping for film theaters in Los Angeles and New York that will enable it to display its rising pipeline of characteristic movies and documentaries.” The corporate even thought of making a proposal for Landmark Theatres, the chain co-owned by Mark Cuban, however “lately backed off the thought.”

It may appear counterintuitive for a corporation with the enterprise mannequin of “by no means depart your sofa” to purchase film theaters — going to the flicks requires, y’know, going to the flicks — however Netflix titles are excluded from theater chains, and subsequently, have a more durable path to profitable awards. Netflix will take the recognition (even when we don’t know precisely how standard, with their notorious reluctance to launch viewership information), however additionally they need the status.

Proudly owning a theatrical outlet would give Netflix a lift for awards consideration and make it extra engaging for filmmakers who nonetheless need to see their motion pictures play on the massive display.

“It appears Netflix want to get a few of its motion pictures for Oscar competition or different kinds of business awards,” mentioned Eric Handler, an analyst with MKM Companions who covers the most important theater chains. “They’re attempting to get credibility. Netflix took off when a few their very own titles bought nominated for Emmys. That lent credibility to what they’re doing. If they will do this for varied awards, which may increase the platform slightly bit.” (By way of)

Right here’s one other Vibrant thought for Netflix: make higher motion pictures.

(By way of the Los Angeles Occasions)

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