The UFC is nearing a brand new tv broadcast deal, seven years after it made historical past by partnering up with Fox to convey MMA into the mainstream. Lots has modified since 2011, and we’ve seen the variety of occasions skyrocket whereas the standard of occasions plummeted. Superstars like Ronda Rousey and Conor McGregor elevated the UFC for a time, however now the “Tremendous Bowl of MMA” appears to be taking it’s assured rankings and presumably spreading them out in a joint TV deal between ESPN and Fox Sports activities. Sadly, it looks like it’s solely going to divide the fanbase additional and hit their wallets.
It’s already well-known that being an MMA fan has been traditionally robust. The outdated days have been stuffed with tape buying and selling, light-night Japanese occasions, and PPV bans, however now it’s a matter of being nickel and dimed to dying, like a sequence of pitter-patter punches from Nick Diaz. On this potential joint TV deal between ESPN and Fox Sports activities, it’s been reported that as much as 15 occasions will happen on ESPN+, ESPN’s fledgling streaming service. Fox Sports activities will nonetheless get its share of occasions, and everyone knows the UFC will nonetheless be within the PPV enterprise. Meaning it’s going to be costly for followers. Let’s break that down.
- 12 PPVs at $60 per = $720
- 12 months of ESPN+ = $60
- A cable bundle that truly will get you Fox Sports activities 1 (slightly than reducing your cords outright) which ought to value roughly $20-30 monthly when mixed with an honest web bundle = $360 per yr
- 12 months of Combat Move = $120
- Complete value per yr, earlier than taxes, to be a passionate UFC fan: $1260
In the meantime, MLB provides a league-wide streaming service (that doesn’t permit you to watch blacked-out video games or nationally televised video games stay) for $112.99 per season. Along with the common season, there are spring coaching video games so as to add to the worth.
However wait, you may be instructed to separate the price of a PPV with a bunch of buddies by Dana White. However what if your entire buddies have moved on from the UFC, which is an more and more widespread story. Or what if your mates merely don’t like MMA? Or what if all your mates have been eaten by a bear? And why do it’s essential crowd-fund your leisure experiences?
Have a look at the WWE Community? For $120 per yr, you get an unlimited library of historic occasions, each large “PPV” present, and a plethora of unique content material.
With a purpose to get the complete fan expertise with punditry, perception, and the entire fights, you’ll have to go to the UFC’s YouTube web page, ESPN+, Fox Sports activities 1, presumably Combat Move, and possibly the “actual ESPN.” Or you’ll be able to simply attempt to courageous the wilds of aggregation. It’s not simple for veteran followers, it’s a excessive barrier of entry for brand new followers, and it leaves folks questioning simply the place the following fights are going to be, week after week after week. The deal isn’t performed, it’s only a report, however these supply strategies really feel like a poor consumer expertise.
We perceive the UFC is a money-making enterprise, and new homeowners WME-IMG have to recoup that $four billion price ticket after just a few down years, however nickel and diming their loyal followers appears short-sighted, form of like their endless move of interim championships.
In the event that they need to retain and develop viewership, they can’t divide it. It doesn’t work when playerbases are break up up because of downloadable content material in video video games, and it gained’t work right here. It would make them cash, nevertheless it gained’t make the followers completely satisfied or glad. However completely satisfied, glad followers will make them much more cash in the long term.
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