Jacksonville’s Yuno has been making heads flip of late since Shabazz Palaces‘ Ishmael Butler A&R’d him for Sub Pop. On his first launch on the label, the songwriter whose mother and father are British-Jamaican confirmed his power at crafting sunny, breezy indie pop that cools the sweat out of your forehead on a scorching day on “No Going Again.” So, it’s acceptable that his newest providing, “Why For,” does an entire left flip from who we thought Yuno is.

“Why For” is significantly extra visceral than Yuno’s first single, with the plain comparability being the work of Ellery James Roberts each within the now-defunct Wu Lyf and his present undertaking LUH, each in its sweeping exhilarating peaks and the mangled, barely decipherable vocal efficiency. That isn’t to say Yuno is solely copping another person’s fashion, as his voice, you already know, doesn’t sound prefer it was put down the rubbish disposal.

“Why For” comes with an accompanying video, which Yuno directed. He describes it as follows:

“The video is form of a visible illustration of what I felt whereas creating the music. A collage of recollections, drifting by means of totally different moods and attempting to determine a approach to make all of it make sense.”

Yuno’s first assortment of songs for Sub Pop, Moodie, is due out on June 15. Try “Why For” above.

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